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About
OUR STORY

OUR STORY

From our humble beginning in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, Second Cup Coffee Co. has become the largest Canadian specialty coffee retailer. Our goal is to be the best. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

With innovation, sustainability and a focus on the community in our DNA and in our beans, we know you’ll want a Second Cup.

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1970s

1970s

In August, 1975, Second Cup was born as a kiosk shopping mall that sold six blends of specialty coffee beans.

This was a small yet impressive start to what was to come next – an exciting future as a staple Canadian brand, brewing fresh, delicious coffees every day.

1980s

1980s

Throughout the late 1980s, the chain experienced rapid growth. By 1989, Second Cup had approximately 130 cafés, with shopping malls and office tower locations comprising over two thirds of its café network, and an ongoing focus on brewed coffee, whole bean coffee and coffee-related merchandise.

1990s

1990s

In the 1990s, we brushed up on our French and dipped our toes in the Quebec market with two cafés in Montreal.

Mais oui! As café culture swept across North America, we expanded our offerings to include espresso, blender drinks, iced teas and a whole lot more.

2000s

2000s

As a Canadian specialty coffee retailer, Second Cup has become a second home to hundreds of thousands of customers every day. And because we know our customers appreciate a great cup of coffee, we’ve created an environment that highlights this careful coffee selection process, pays homage to the global coffee community, and shares with them our wealth of coffee knowledge.

Paired with baristas that celebrate craftsmanship and take pride in all that they do, each experience is truly handcrafted. 

2015

2015

We decided it was time for a makeover -- The Second Cup Coffee Co. café concept opened December 5th at 289 King Street West in Toronto. To go with our fresh new look, we revamped what goes in our cups, too.

2017

2017

All the way from sunny California, Pinkberry® frozen yogurt joined our menu to make life a little sweeter. Their high-quality, fresh ingredients make you feel good about indulging, with as little as 100 calories per cup.

Products
Our Philosophy

 

Our Philosophy

Clean. Green. Beans. 

Coffee tastes better when you know where it comes from. We care about how our coffee is grown and that farmers are paid fairly for their work. And we care about the planet -- After all, we want to make sure there’s plenty of coffee for future generations to enjoy.

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Our Philosophy list
FAIR TRADE CERTIFIED ™

FAIR TRADE CERTIFIED 

Fairly traded coffee beans are worth every penny. Coffee producers use the profits from their superior-quality harvest to reinvest in their farm, their employees and sustainable initiatives to develop environmentally-friendly methods that produce the best-tasting coffee. Cuzco® and Rwanda Musasa light roasts are Fairtrade Certified, a standard for social and economic sustainability. And every coffee we serve is fairly-traded, so you can enjoy each sip.

ORGANIC CERTIFICATION

ORGANIC CERTIFICATION

Cuzco® light roast coffee is certified by the Organic Crop Improvement Association (OCIA). A nonprofit, member-owned certification organization, the OCIA is an independent organic inspector that only gives their seal of approval to organically grown, processed, stored and roasted beans. They verify that no synthetic chemical pesticides, fertilizers, or cleaners have come into contact with our coffee beans. We feel good about serving out coffee. You’ll feel good about drinking it.

SWISS WATER DECAFFEINATION PROCESS

SWISS WATER DECAFFEINATION PROCESS

How do you get the caffeine out of the bean? At Second Cup, it’s with the SWISS WATER® Process. 100% pure and chemical-free, unlike others who use methylene chloride or ethyl acetate to remove caffeine. If we can’t pronounce it, it doesn’t go in our coffee. The SWISS WATER® Process is gentle, and keeps the full, natural flavour of the coffee in your cup.

RAINFOREST ALLIANCE CERTIFIED™

RAINFOREST ALLIANCE CERTIFIED

We’re proud that nearly every Second Cup coffee is Rainforest Alliance Certified. That means we uphold our commitment to community and the environment through supporting the rights of workers and their families. And we focus on biodiversity -- Certification helps support sustainable environmental, development on each farm and its surrounding community.

Look for the Rainforest Alliance symbol on our menu, and raise a cup to sustainable farms.

ETHICAL TEA PARTNERSHIP

ETHICAL TEA PARTNERSHIP

We love coffee, but there’s always room in our hearts for tea. At Second Cup, we only source our tea from members of the Ethical Tea Partnership, an equal-opportunity employer (just like us!) focused on good farming practices and living wages.

Health, safety and sustainability is at the heart of all they do, through all links in the tea supply chain. Their focus on clean drinking water improves the social and environmental prospects of tea farmers and their communities.

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Proccess

OUR PROCESS

Second to None

Our passion begins by choosing only the finest 100% Specialty Grade Arabica beans, from the top 2% of the world’s production of coffee. Arabica coffee trees take 3-5 years to mature, and flower only once or twice a year. Fewer coffee cherries equals beans with more concentrated flavour. Selecting beans from only the most recent harvests, we ensure the best quality coffee, right from the start.

Our coffee gets a great homecoming: We roast the beans right here in Canada for a superior quality coffee with an unmatched taste. Our award-winning artisanal roaster processes the coffee in small batches to ensure the best flavour, every time. Our Second Cup Coffee Expert tastes each batch to ensure it’s up to our uncompromising standards and guarantees that only the finest beans make it to our cafés, putting the best coffee in your cup. From the grower to the barista, our team of coffee-obsessives builds taste, sustainability and innovation into every cup.