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Franchising Hero

So Proudly Canadian

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.

Continue reading to learn more about what it means to be a Second Cup Franchisee Partner or click here to skip to enrollment and sign-in.

What Is Pinkberry

What Is Pinkberry®

  • The Original Tart Frozen Yogurt, known to be the best in the industry. 
  • Signature light and refreshing taste, ending in a clean finish. 
  • Only 100 calories in a ½ cup of Original Pinkberry! According to the National Dairy Council, yogurt provides protein, calcium, vitamins, and minerals.


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Commitment to Quality

Commitment to Quality

Second Cup only selects from the top 2% of the world’s production of coffee.  All coffees are “third party certified” to be grown, harvested and processed in a sustainable, socially- and environmentally-responsible manner.  

Our procurement team has worked tirelessly to find food options you can be proud to serve. Our high-quality, delicious food offerings are hand-crafted in local bakeries and feature a modern take on classic tastes. Second Cup now has a Clean Label beverage line. This means our beverages have no artificial colours or flavours, no preservatives or high fructose corn syrup.

Our goal at Second Cup Coffee Co.™ is to be the best. For us, that means putting coffee at the core of the business, focusing on quality, innovation and creating an individual experience for our customers.

Our franchisees are obsessed with quality and committed to creating authentic, hand-crafted products so that everything we serve and everything about the time spent with us is as great as it can possibly be.



To be the Canadian speciality coffee brand of choice across Canada, committed to superior quality, innovation and profitable growth


Second Cup Coffee Co.™ ignites customers' passion for the ultimate coffee experience



Superior Quality

Competitive Spirit

Coffee Passion


Community Minded

Types of Cafes

Types of Cafés 

Second Cup’s network of Franchisee Partners deliver a premium coffee experience in a wide range of venues – Downtown street front locations, in shopping centres, power centres and strip malls, as well as drive thru full service cafés. Our Real Estate team sources high quality locations based on an extensive checklist. Second Cup signs the Head Lease and sublets these locations to our Franchisee Partners. You’ve also seen our strong brand presence in non-traditional retail sites such as hospitals, universities, airports, train stations, community centres and gas stations.

Non traditional locations are available with customizable programs to fit every business model.

Take a virtual tour of our flagship location, or view current opportunities.

King & John

Financial Requirements 

Total Investment:
Your total investment ranges from approximately $300,000 - $500,000*

finances + co-op

This is comprised of:

  • Equipment, leaseholds, fixtures and signage 
  • Construction, design and engineering 
  • Franchise Fee ($40,000) 
  • Pinkberry Sublicense Fee ($5,000) 
  • Project Management Fee ($5,000) 
  • Training 
  • Plus inventory and applicable taxes

*To qualify, you must have at least 40% of the above total in unencumbered cash plus working capital. Applications should have a minimum net worth of $750,000 or greater. 


Royalties and Marketing:

  • Royalties: 7.5% of gross sales 
  • National Co-operative Marketing Fund: 2% of gross sales

*Costs vary by province, location, size, format and site conditions. Does not include taxes, working capital, inventory and other start-up costs.

what does it take
What Does it Take?

We are thrilled when people like you enquire about joining our Second Cup Franchisee Partner family.

It tells us that you love our coffee, enjoy our cafés and are impressed by how we do business. You feel our passion for what we do – and you are like-minded! As a network of independent community-based café owners, we live up to our responsibilities to the neighbourhoods we serve, the environment and the growers we work with.

Experience and Enthusiasm 

Here’s what we’re looking for:

Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing.

Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials.

Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

We believe that coffee is one of life’s best simple pleasures so we celebrate that every day and enthusiastically share our passion, knowledge and recommendations with our customers.

Together with our franchisees we ignite our customers’ passion for the ultimate coffee experience. Additionally, Second Cup Coffee Co.™ is committed to being a World Class Partner to our Franchisee Partners and investors.

Next Steps

Next Steps

  1. ​Complete and submit an application form 
  2. ​​Begin qualification process 
  3. ​Receive and review specific site information 
  4. Final approval—become a franchisee!

Are you ready to bring your passion to your own Second Cup café?

Take a virtual tour to our newest location!